Brainstorming is a group activity where each participant shares ideas as they come to mind, WITHOUT analysing them.

Brainstorming is a method teams use to generate ideas to solve a clearly defined problem.

• What product should we develop?
• What is the best tactic to market the new product?
• With the data given, what is an appropriate strategy?

Brainstorming is a great way to generate ideas and share knowledge. Participants are encouraged to think without interruption.

Brainstorming can take different forms, such as mind mapping, brain writing, rapid ideation, starbursting, figure storming, round Robin, stepladder etc..